Uses infographics, gifs, video, clickable maps, charts, and other visual aids to help break up text and keep readers from getting burnt-out or bored. Interactive storytelling: Keeping readers engaged with a long-form article can be difficult - that’s why interactive storytelling can be a powerful resource for marketers.Ever abandoned an item in your cart and received an email reminder about it later? That’s personalized marketing at work. Personalized content: From addressing customers by name in email to curating specific ads targeted at their individual needs, adding a personal touch gives the impression that you are speaking directly to them.They are popular tools for social media marketing as well. Buzzfeed has excelled in this area, but it’s not uncommon to see them used for travel, home search, and interior design sites. Quizzes, surveys, and polls: Quizzes and polls are a fun way to get visitors to interact with your site - and you can create them for just about any topic.Other formats immerse the viewer in beautiful landscapes - a technique that’s becoming more popular as the use of 360-degree video becomes more prevalent. Some videos allow viewers to answer questions by clicking a set of multiple choice answers right on the screen. Savvy marketers have found new ways to engage viewers by adding CTAs in videos prompting them to subscribe or participate in the conversation in real time. Interactive videos: Using video is a great way to explain a topic or entertain viewers.

Common Types of Interactive Marketing Strategies

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